I did not have the honor or designing this logo, but I did get to help in updating it and making it work in new ways including animation.

The company is called "Anyways" and they develop clothing for children that is designed to be worn 4 different ways. Forward, backwards, and the same inside out. This allows little ones to learn to dress themselves and avoid itchy tags.

Here is an example of how I used the base logo to develop a brand identity for it, and design alternative logos, uses for the color palette, and patterns.